Wouldn’t it be better if you are shown a silent video with compelling content and captions to accompany it? Facebook’s research suggests that captioned video ads enhance video view time by 12%. Rather a consumer will sit up and take notice if some something piques their interest. Have you ever been annoyed by a Facebook video blaring through your phone unexpectedly when you’ve opened the app simply to check your feed? Can put you in a pretty embarrassing situation, isn’t it? People are not looking for something that is shoved in their face. Read More:5 Essential skills that every video creator should possess Why captions and subtitles? We’ve chosen Adobe Premiere Pro as it’s the industry standard and a hit amongst video editors. You can add captions and subtitles in Adobe Premiere Pro or any other video editing software that use. Created before the release of a film or movie, subtitles are timed transcriptions and are synched with the audio and video.

Open captioning is embedded within the video and cannot be done away with.Ĭaptions are useful for people who are hard of hearing but subtitles assume that the viewer is able to listen to the audio, but doesn’t know the language. You can opt out of it with the click of a button. Closed captioning gives you a choice whether you want to have captions in your viewing experience or not.

Captions can be understood simply by a narration of the script, including any sound effects or music playing within the video.Ĭaptions are of two types – closed and open captions. The transcription of dialogues fall under the category of captions but when you translate the dialogues to another language, they are called subtitles. Captions and subtitles are sometimes used interchangeably but there’s a difference. What are captions and subtitles?Ĭaptions and subtitles are text overlays on videos that usually represent translations from one language to another or simply the same language representation of dialogues within the video. Read on to find out how to add captions and subtitles in Adobe Premiere Pro. And one of the many elements that make up for a good video is the use of captions and subtitles.īut how do you integrate these captions and subtitles into your videos, whether you’re making them up for your YouTube channel or other social media platforms? You’ll definitely be using a video editing software for your videos and Adobe Premiere Pro is the most commonly used.

That’s how important a video is for your brand.īut is it enough just publishing videos on your YouTube channel or social media platforms? Creating videos and creating good videos have a different impact on the people watching them. Not only that, 74% consumers are of the opinion that there’s a link between them watching a social video of a brand and making a purchase decision. Cisco has pointed out that video will account for 82% of the internet traffic.

How to insert text in adobe premiere